Think of the processor as the brain of the TV, and this is our most intelligent 4K processor. Using AI and 20 AI neural networks, it elevates content to near 4K quality. From streaming to gaming, it optimizes both picture and sound, enhancing brightness, contrast, motion, sound and resolution - for a truly exceptional 4K experience.
Quantum Matrix Technology
Mini LEDs create an incredibly sharp picture
Samsung’s Neo QLED range uses Quantum Mini LEDs – lights that are 1/40th the size of conventional LEDs and approximately the size of a grain of sand. They are precisely controlled to create deep blacks, boosted brightness levels, and intense detail and contrast in every aspect of the picture.
Motion Xcelerator 144Hz
Experience ultra-smooth TV gaming with up to 4K 144Hz motion*
Designed for next-gen consoles and PC Gaming*, it guarantees ultra-smooth visuals and ultra-low input lag for responsive gameplay. Become the greatest of all time with lightning-quick motion.
Smart TV powered by Tizen*
Your favourite apps on the best-selling Samsung Smart TV**
Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, BBC iPlayer, Disney+, Apple TV and NOW apps*** - all in one place. Not sure what to watch? Our easy-to-use and customizable Smart Hub platform gives you personalized recommendations.
Picture Quality
4K AI Upscaling
Watch in glorious 4K, even if it wasn't filmed that way
Gaming Experience
Gaming Hub
Where gaming comes together. No console required
Dolby Atmos
Dolby Atmos Experience
Cinematic sound reimagined with Dolby Atmos and your TV's 8 speakers